Generated 2026-09-23 07:00 AEST

Proud Poppy — Daily P&L

Confidence is your best metric. Be bold. Be brave. BELIEVE.

Sep 2026 (MTD) Aug 2026 Jul 2026 Jun 2026 May 2026 Apr 2026 Mar 2026 Feb 2026

Revenue (ex GST)

$86,214

-88.7% vs budget

Profit

-$16,364

-73.9% vs budget

Profit margin

-17.4%

Online orders

698

-90.9% vs budget

MER

AOV

$126

Day	Mon 24	Tue 25	Wed 26	Thu 27	Fri 28	Sat 29	Sun 30	Mon 31	Tue 1	Wed 2	Thu 3	Fri 4	Sat 5	Sun 6	Mon 7	Tue 8	Wed 9	Thu 10	Fri 11	Sat 12	Sun 13	Mon 14	Tue 15	Wed 16	Thu 17	Fri 18	Sat 19	Sun 20	Mon 21	Tue 22
Revenue (ex GST)	-	-	-	-	$49,572	$34,367	-	$23,702	-	-	-	$30,518	-	-	-	-	-	-	-	-	-	$15,127	-	-	-	-	-	-	$11,754	$28,816
Online orders	-	-	-	-	369	247	-	188	-	-	-	235	-	-	-	-	-	-	-	-	-	148	-	-	-	-	-	-	96	219
Store orders	-	-	-	-	24	29	-	16	-	-	-	21	-	-	-	-	-	-	-	-	-	1	-	-	-	-	-	-	12	14
Sessions	-	-	-	-	13,848	12,653	-	10,492	-	-	-	13,225	-	-	-	-	-	-	-	-	-	9,358	-	-	-	-	-	-	9,144	13,138
FB ad spend	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Profit	-$3,390	-$3,390	-$3,390	-$3,390	$46,182	$21,056	-$3,390	$13,483	-$3,390	-$3,390	-$3,390	$17,245	-$3,390	-$3,390	-$3,390	-$3,390	-$3,390	-$3,390	-$3,390	-$3,390	-$3,390	$4,899	-$3,390	-$3,390	-$3,390	-$3,390	-$3,390	-$3,390	$3,886	$18,623

P&L summary

Line item	MTD (22/30 days)	Budget	Var %
REVENUE
Revenue AUD	$83,949	$528,000	-84.1%
Revenue USD (AUD eq)	$1,087	$80,667	-98.7%
Revenue NZD (AUD eq)	$2,929	$55,000	-94.7%
Revenue Other	$1,187	$8,800	-86.5%
Revenue Stores	$5,007	$183,333	-97.3%
Revenue Total	$94,159	$855,800	-89.0%
GST collected	$7,945	$91,667	-91.3%
Revenue Ex GST	$86,214	$764,133	-88.7%
SALES STATS
Store Orders	48	2,420	-98.0%
Online Orders	698	7,700	-90.9%
Items Sold	1,552	14,667	-89.4%
Sessions	44,865	352,000	-87.3%
New Customers	149	2,200	-93.2%
Returning Customers	594	4,180	-85.8%
STORE PERFORMANCE
Conversion Rate	1.6%	2.2%	-28.9%
Items Per Order	2.08	1.45	+43.5%
Average Order Value	$126	$85	+49.3%
Cost Per Visit	-	$0.41	-100.0%
Revenue Per Visit	$2.10	$2.43	-13.7%
Cost Per Acquisition	-	$65	-100.0%
ADVERTISING
Facebook Ad Spend	-	$113,667	-100.0%
Google Ad Spend	-	$16,133	-100.0%
TikTok Ad Spend	-	$8,800	-100.0%
Other Ad Spend	-	$1,467	-100.0%
Fixed Advertising	-	$3,960	-100.0%
Total Advertising	-	$144,027	-100.0%
MER (Marketing Efficiency Ratio)	-	5.94x	-100.0%
VARIABLE COGS & FULFILMENT
Product Cost	$28,002	$315,333	-91.1%
Shipping Cost	-	$90,933	-100.0%
Pick Pack (3PL)	-	$11,000	-100.0%
Packaging	-	$4,400	-100.0%
Transaction Fees	-	$11,733	-100.0%
Merchant Fees	-	$17,600	-100.0%
Total Variable Costs	$28,002	$451,000	-93.8%
VCR (Variable Cost Ratio)	29.7%	52.7%	-43.6%
FIXED COSTS
Salaries & Contractors	-	$143,000	-100.0%
Subscriptions & Software	-	$6,233	-100.0%
Office & Operating Exp	-	$8,067	-100.0%
Rent (period accrual)	$74,576	$74,576	+0.0%
Total Fixed Costs	$74,576	$231,876	-67.8%
FCR (Fixed Cost Ratio)	79.2%	27.1%	+192.3%
TOTAL EXPENSES	$102,579	$826,903	-87.6%
PROFIT	-$16,364	-$62,770	-73.9%
Profit %	-17.4%	-7.3%	+136.9%
Sitewide ROAS	-	5.94x	-100.0%

Revenue (ex GST)

$445,012

-57.3% vs budget

Profit

$195,161

-328.0% vs budget

Profit margin

40.1%

Online orders

2,978

-71.6% vs budget

MER

98.98x

AOV

$134

P&L summary

Line item	Aug 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$369,109	$720,000	-48.7%
Revenue USD (AUD eq)	$5,427	$110,000	-95.1%
Revenue NZD (AUD eq)	$5,549	$75,000	-92.6%
Revenue Other	$4,019	$12,000	-66.5%
Revenue Stores	$103,168	$250,000	-58.7%
Revenue Total	$487,272	$1,167,000	-58.2%
GST collected	$42,260	$125,000	-66.2%
Revenue Ex GST	$445,012	$1,042,000	-57.3%
SALES STATS
Store Orders	660	3,300	-80.0%
Online Orders	2,978	10,500	-71.6%
Items Sold	7,693	20,000	-61.5%
Sessions	163,231	480,000	-66.0%
New Customers	784	3,000	-73.9%
Returning Customers	2,826	5,700	-50.4%
STORE PERFORMANCE
Conversion Rate	1.8%	2.2%	-16.6%
Items Per Order	2.11	1.45	+45.9%
Average Order Value	$134	$85	+58.4%
Cost Per Visit	$0.03	$0.41	-92.6%
Revenue Per Visit	$2.99	$2.43	+22.8%
Cost Per Acquisition	$6	$65	-90.4%
ADVERTISING
Facebook Ad Spend	$1,726	$155,000	-98.9%
Google Ad Spend	$2,130	$22,000	-90.3%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	$926	$2,000	-53.7%
Fixed Advertising	$141	$5,400	-97.4%
Total Advertising	$4,923	$196,400	-97.5%
MER (Marketing Efficiency Ratio)	98.98x	5.94x	+1565.8%
VARIABLE COGS & FULFILMENT
Product Cost	$113,009	$430,000	-73.7%
Shipping Cost	$15,376	$124,000	-87.6%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	$346	$16,000	-97.8%
Merchant Fees	$96	$24,000	-99.6%
Total Variable Costs	$128,827	$615,000	-79.1%
VCR (Variable Cost Ratio)	26.4%	52.7%	-49.8%
FIXED COSTS
Salaries & Contractors	$3,000	$195,000	-98.5%
Subscriptions & Software	$6,194	$8,500	-27.1%
Office & Operating Exp	$5,213	$11,000	-52.6%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$116,102	$316,195	-63.3%
FCR (Fixed Cost Ratio)	23.8%	27.1%	-12.1%
TOTAL EXPENSES	$249,852	$1,127,595	-77.8%
PROFIT	$195,161	-$85,595	-328.0%
Profit %	40.1%	-7.3%	-646.1%
Sitewide ROAS	98.98x	5.94x	+1565.8%

Revenue (ex GST)

$1,298,259

+24.6% vs budget

Profit

-$143,906

+68.1% vs budget

Profit margin

-10.1%

Online orders

8,921

-15.0% vs budget

MER

5.31x

AOV

$139

P&L summary

Line item	Jul 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,170,353	$720,000	+62.5%
Revenue USD (AUD eq)	$32,181	$110,000	-70.7%
Revenue NZD (AUD eq)	$22,355	$75,000	-70.2%
Revenue Other	$13,236	$12,000	+10.3%
Revenue Stores	$181,106	$250,000	-27.6%
Revenue Total	$1,419,232	$1,167,000	+21.6%
GST collected	$120,973	$125,000	-3.2%
Revenue Ex GST	$1,298,259	$1,042,000	+24.6%
SALES STATS
Store Orders	1,277	3,300	-61.3%
Online Orders	8,921	10,500	-15.0%
Items Sold	22,728	20,000	+13.6%
Sessions	395,126	480,000	-17.7%
New Customers	1,602	3,000	-46.6%
Returning Customers	8,547	5,700	+49.9%
STORE PERFORMANCE
Conversion Rate	2.3%	2.2%	+3.2%
Items Per Order	2.23	1.45	+53.8%
Average Order Value	$139	$85	+64.6%
Cost Per Visit	$0.68	$0.41	+65.4%
Revenue Per Visit	$3.59	$2.43	+47.7%
Cost Per Acquisition	$167	$65	+155.0%
ADVERTISING
Facebook Ad Spend	$230,203	$155,000	+48.5%
Google Ad Spend	$14,424	$22,000	-34.4%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	$60	$2,000	-97.0%
Fixed Advertising	$22,736	$5,400	+321.0%
Total Advertising	$267,424	$196,400	+36.2%
MER (Marketing Efficiency Ratio)	5.31x	5.94x	-10.7%
VARIABLE COGS & FULFILMENT
Product Cost	$389,271	$430,000	-9.5%
Shipping Cost	$227,985	$124,000	+83.9%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	$941	$6,000	-84.3%
Transaction Fees	$7,426	$16,000	-53.6%
Merchant Fees	$37,050	$24,000	+54.4%
Total Variable Costs	$662,674	$615,000	+7.8%
VCR (Variable Cost Ratio)	46.7%	52.7%	-11.4%
FIXED COSTS
Salaries & Contractors	$313,958	$195,000	+61.0%
Subscriptions & Software	$33,390	$8,500	+292.8%
Office & Operating Exp	$63,024	$11,000	+472.9%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$512,067	$316,195	+61.9%
FCR (Fixed Cost Ratio)	36.1%	27.1%	+33.2%
TOTAL EXPENSES	$1,442,164	$1,127,595	+27.9%
PROFIT	-$143,906	-$85,595	+68.1%
Profit %	-10.1%	-7.3%	+38.2%
Sitewide ROAS	5.31x	5.94x	-10.7%

Revenue (ex GST)

$1,189,321

+14.1% vs budget

Profit

$372,352

-535.0% vs budget

Profit margin

28.7%

Online orders

8,489

-19.2% vs budget

MER

13.61x

AOV

$142

P&L summary

Line item	Jun 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,135,474	$720,000	+57.7%
Revenue USD (AUD eq)	$46,739	$110,000	-57.5%
Revenue NZD (AUD eq)	$28,296	$75,000	-62.3%
Revenue Other	$9,782	$12,000	-18.5%
Revenue Stores	$77,509	$250,000	-69.0%
Revenue Total	$1,297,802	$1,167,000	+11.2%
GST collected	$108,480	$125,000	-13.2%
Revenue Ex GST	$1,189,321	$1,042,000	+14.1%
SALES STATS
Store Orders	649	3,300	-80.3%
Online Orders	8,489	10,500	-19.2%
Items Sold	22,167	20,000	+10.8%
Sessions	278,355	480,000	-42.0%
New Customers	1,514	3,000	-49.5%
Returning Customers	7,607	5,700	+33.5%
STORE PERFORMANCE
Conversion Rate	3.0%	2.2%	+39.4%
Items Per Order	2.43	1.45	+67.4%
Average Order Value	$142	$85	+67.9%
Cost Per Visit	$0.34	$0.41	-16.3%
Revenue Per Visit	$4.66	$2.43	+91.8%
Cost Per Acquisition	$63	$65	-3.8%
ADVERTISING
Facebook Ad Spend	$60,332	$155,000	-61.1%
Google Ad Spend	$7,227	$22,000	-67.2%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	$4,632	$2,000	+131.6%
Fixed Advertising	$23,181	$5,400	+329.3%
Total Advertising	$95,371	$196,400	-51.4%
MER (Marketing Efficiency Ratio)	13.61x	5.94x	+129.0%
VARIABLE COGS & FULFILMENT
Product Cost	$322,862	$430,000	-24.9%
Shipping Cost	$97,761	$124,000	-21.2%
Pick Pack (3PL)	$6,173	$15,000	-58.8%
Packaging	$59	$6,000	-99.0%
Transaction Fees	$4,015	$16,000	-74.9%
Merchant Fees	$46,529	$24,000	+93.9%
Total Variable Costs	$477,399	$615,000	-22.4%
VCR (Variable Cost Ratio)	36.8%	52.7%	-30.2%
FIXED COSTS
Salaries & Contractors	$129,015	$195,000	-33.8%
Subscriptions & Software	$3,316	$8,500	-61.0%
Office & Operating Exp	$10,173	$11,000	-7.5%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$244,199	$316,195	-22.8%
FCR (Fixed Cost Ratio)	18.8%	27.1%	-30.6%
TOTAL EXPENSES	$816,970	$1,127,595	-27.5%
PROFIT	$372,352	-$85,595	-535.0%
Profit %	28.7%	-7.3%	-491.2%
Sitewide ROAS	13.61x	5.94x	+129.0%

Revenue (ex GST)

$1,229,710

+18.0% vs budget

Profit

$750,030

-976.3% vs budget

Profit margin

56.1%

Online orders

8,534

-18.7% vs budget

MER

67.77x

AOV

$139

P&L summary

Line item	May 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,074,187	$720,000	+49.2%
Revenue USD (AUD eq)	$78,086	$110,000	-29.0%
Revenue NZD (AUD eq)	$29,653	$75,000	-60.5%
Revenue Other	$11,669	$12,000	-2.8%
Revenue Stores	$144,062	$250,000	-42.4%
Revenue Total	$1,337,656	$1,167,000	+14.6%
GST collected	$107,946	$125,000	-13.6%
Revenue Ex GST	$1,229,710	$1,042,000	+18.0%
SALES STATS
Store Orders	1,107	3,300	-66.5%
Online Orders	8,534	10,500	-18.7%
Items Sold	23,103	20,000	+15.5%
Sessions	381,272	480,000	-20.6%
New Customers	2,102	3,000	-29.9%
Returning Customers	7,473	5,700	+31.1%
STORE PERFORMANCE
Conversion Rate	2.2%	2.2%	+2.3%
Items Per Order	2.40	1.45	+65.3%
Average Order Value	$139	$85	+64.1%
Cost Per Visit	$0.05	$0.41	-87.3%
Revenue Per Visit	$3.51	$2.43	+44.3%
Cost Per Acquisition	$9	$65	-85.7%
ADVERTISING
Facebook Ad Spend	-	$155,000	-100.0%
Google Ad Spend	-	$22,000	-100.0%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	-	$2,000	-100.0%
Fixed Advertising	$19,737	$5,400	+265.5%
Total Advertising	$19,737	$196,400	-90.0%
MER (Marketing Efficiency Ratio)	67.77x	5.94x	+1040.6%
VARIABLE COGS & FULFILMENT
Product Cost	$358,210	$430,000	-16.7%
Shipping Cost	-	$124,000	-100.0%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	-	$16,000	-100.0%
Merchant Fees	$23	$24,000	-99.9%
Total Variable Costs	$358,233	$615,000	-41.8%
VCR (Variable Cost Ratio)	26.8%	52.7%	-49.2%
FIXED COSTS
Salaries & Contractors	-	$195,000	-100.0%
Subscriptions & Software	$15	$8,500	-99.8%
Office & Operating Exp	-	$11,000	-100.0%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$101,710	$316,195	-67.8%
FCR (Fixed Cost Ratio)	7.6%	27.1%	-71.9%
TOTAL EXPENSES	$479,679	$1,127,595	-57.5%
PROFIT	$750,030	-$85,595	-976.3%
Profit %	56.1%	-7.3%	-864.5%
Sitewide ROAS	67.77x	5.94x	+1040.6%

Revenue (ex GST)

$1,271,172

+22.0% vs budget

Profit

$862,384

-1107.5% vs budget

Profit margin

62.5%

Online orders

7,598

-27.6% vs budget

MER

AOV

$157

P&L summary

Line item	Apr 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,027,549	$720,000	+42.7%
Revenue USD (AUD eq)	$117,224	$110,000	+6.6%
Revenue NZD (AUD eq)	$29,072	$75,000	-61.2%
Revenue Other	$11,574	$12,000	-3.5%
Revenue Stores	$194,039	$250,000	-22.4%
Revenue Total	$1,379,459	$1,167,000	+18.2%
GST collected	$108,286	$125,000	-13.4%
Revenue Ex GST	$1,271,172	$1,042,000	+22.0%
SALES STATS
Store Orders	1,204	3,300	-63.5%
Online Orders	7,598	10,500	-27.6%
Items Sold	20,016	20,000	+0.1%
Sessions	366,951	480,000	-23.6%
New Customers	1,630	3,000	-45.7%
Returning Customers	7,125	5,700	+25.0%
STORE PERFORMANCE
Conversion Rate	2.1%	2.2%	-5.3%
Items Per Order	2.27	1.45	+56.9%
Average Order Value	$157	$85	+85.3%
Cost Per Visit	-	$0.41	-100.0%
Revenue Per Visit	$3.76	$2.43	+54.6%
Cost Per Acquisition	-	$65	-100.0%
ADVERTISING
Facebook Ad Spend	-	$155,000	-100.0%
Google Ad Spend	-	$22,000	-100.0%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	-	$2,000	-100.0%
Fixed Advertising	-	$5,400	-100.0%
Total Advertising	-	$196,400	-100.0%
MER (Marketing Efficiency Ratio)	-	5.94x	-100.0%
VARIABLE COGS & FULFILMENT
Product Cost	$307,093	$430,000	-28.6%
Shipping Cost	-	$124,000	-100.0%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	-	$16,000	-100.0%
Merchant Fees	-	$24,000	-100.0%
Total Variable Costs	$307,093	$615,000	-50.1%
VCR (Variable Cost Ratio)	22.3%	52.7%	-57.8%
FIXED COSTS
Salaries & Contractors	-	$195,000	-100.0%
Subscriptions & Software	-	$8,500	-100.0%
Office & Operating Exp	-	$11,000	-100.0%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$101,695	$316,195	-67.8%
FCR (Fixed Cost Ratio)	7.4%	27.1%	-72.8%
TOTAL EXPENSES	$408,788	$1,127,595	-63.7%
PROFIT	$862,384	-$85,595	-1107.5%
Profit %	62.5%	-7.3%	-952.3%
Sitewide ROAS	-	5.94x	-100.0%

Revenue (ex GST)

$1,386,546

+33.1% vs budget

Profit

$944,095

-1203.0% vs budget

Profit margin

62.6%

Online orders

9,059

-13.7% vs budget

MER

AOV

$145

P&L summary

Line item	Mar 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,188,590	$720,000	+65.1%
Revenue USD (AUD eq)	$99,660	$110,000	-9.4%
Revenue NZD (AUD eq)	$30,780	$75,000	-59.0%
Revenue Other	$15,451	$12,000	+28.8%
Revenue Stores	$172,517	$250,000	-31.0%
Revenue Total	$1,506,997	$1,167,000	+29.1%
GST collected	$120,452	$125,000	-3.6%
Revenue Ex GST	$1,386,546	$1,042,000	+33.1%
SALES STATS
Store Orders	1,322	3,300	-59.9%
Online Orders	9,059	10,500	-13.7%
Items Sold	22,425	20,000	+12.1%
Sessions	482,469	480,000	+0.5%
New Customers	1,831	3,000	-39.0%
Returning Customers	8,500	5,700	+49.1%
STORE PERFORMANCE
Conversion Rate	1.9%	2.2%	-14.2%
Items Per Order	2.16	1.45	+49.1%
Average Order Value	$145	$85	+71.7%
Cost Per Visit	-	$0.41	-100.0%
Revenue Per Visit	$3.12	$2.43	+28.5%
Cost Per Acquisition	-	$65	-100.0%
ADVERTISING
Facebook Ad Spend	-	$155,000	-100.0%
Google Ad Spend	-	$22,000	-100.0%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	-	$2,000	-100.0%
Fixed Advertising	-	$5,400	-100.0%
Total Advertising	-	$196,400	-100.0%
MER (Marketing Efficiency Ratio)	-	5.94x	-100.0%
VARIABLE COGS & FULFILMENT
Product Cost	$340,756	$430,000	-20.8%
Shipping Cost	-	$124,000	-100.0%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	-	$16,000	-100.0%
Merchant Fees	-	$24,000	-100.0%
Total Variable Costs	$340,756	$615,000	-44.6%
VCR (Variable Cost Ratio)	22.6%	52.7%	-57.1%
FIXED COSTS
Salaries & Contractors	-	$195,000	-100.0%
Subscriptions & Software	-	$8,500	-100.0%
Office & Operating Exp	-	$11,000	-100.0%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$101,695	$316,195	-67.8%
FCR (Fixed Cost Ratio)	6.7%	27.1%	-75.1%
TOTAL EXPENSES	$442,451	$1,127,595	-60.8%
PROFIT	$944,095	-$85,595	-1203.0%
Profit %	62.6%	-7.3%	-954.1%
Sitewide ROAS	-	5.94x	-100.0%

Revenue (ex GST)

$656,852

-37.0% vs budget

Profit

$406,540

-575.0% vs budget

Profit margin

56.6%

Online orders

3,475

-66.9% vs budget

MER

AOV

$161

P&L summary

Line item	Feb 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$517,477	$720,000	-28.1%
Revenue USD (AUD eq)	$16,456	$110,000	-85.0%
Revenue NZD (AUD eq)	$7,678	$75,000	-89.8%
Revenue Other	$7,668	$12,000	-36.1%
Revenue Stores	$168,811	$250,000	-32.5%
Revenue Total	$718,089	$1,167,000	-38.5%
GST collected	$61,237	$125,000	-51.0%
Revenue Ex GST	$656,852	$1,042,000	-37.0%
SALES STATS
Store Orders	984	3,300	-70.2%
Online Orders	3,475	10,500	-66.9%
Items Sold	10,269	20,000	-48.7%
Sessions	87,939	480,000	-81.7%
New Customers	550	3,000	-81.7%
Returning Customers	3,878	5,700	-32.0%
STORE PERFORMANCE
Conversion Rate	4.0%	2.2%	+80.6%
Items Per Order	2.30	1.45	+58.9%
Average Order Value	$161	$85	+90.4%
Cost Per Visit	-	$0.41	-100.0%
Revenue Per Visit	$8.17	$2.43	+235.9%
Cost Per Acquisition	-	$65	-100.0%
ADVERTISING
Facebook Ad Spend	-	$155,000	-100.0%
Google Ad Spend	-	$22,000	-100.0%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	-	$2,000	-100.0%
Fixed Advertising	-	$5,400	-100.0%
Total Advertising	-	$196,400	-100.0%
MER (Marketing Efficiency Ratio)	-	5.94x	-100.0%
VARIABLE COGS & FULFILMENT
Product Cost	$148,618	$430,000	-65.4%
Shipping Cost	-	$124,000	-100.0%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	-	$16,000	-100.0%
Merchant Fees	-	$24,000	-100.0%
Total Variable Costs	$148,618	$615,000	-75.8%
VCR (Variable Cost Ratio)	20.7%	52.7%	-60.7%
FIXED COSTS
Salaries & Contractors	-	$195,000	-100.0%
Subscriptions & Software	-	$8,500	-100.0%
Office & Operating Exp	-	$11,000	-100.0%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$101,695	$316,195	-67.8%
FCR (Fixed Cost Ratio)	14.2%	27.1%	-47.7%
TOTAL EXPENSES	$250,313	$1,127,595	-77.8%
PROFIT	$406,540	-$85,595	-575.0%
Profit %	56.6%	-7.3%	-871.9%
Sitewide ROAS	-	5.94x	-100.0%