Generated 2026-08-03 07:02 AEST

Proud Poppy — Daily P&L

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Aug 2026 (MTD) Jul 2026 Jun 2026 May 2026 Apr 2026 Mar 2026 Feb 2026
Revenue (ex GST)
$29,322
-56.4% vs budget
Profit
$14,801
-368.0% vs budget
Profit margin
46.2%
Online orders
231
-65.9% vs budget
MER
-
AOV
$128
Day Sat
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2
Revenue (ex GST) --$14,115-$23,873---$10,618-------$9,398$26,653---$51,703-$17,157-----$29,322
Online orders --91-145---74-------67191---179-127-----231
Store orders --23-34---15-------1321---160-9-----20
Sessions --6,804-6,705---9,060-------10,64010,092---13,416-11,424-----6,901
FB ad spend ------------------------------
Profit -$3,280-$3,280$8,412-$3,280$15,901-$3,280-$3,280-$3,280$5,277-$3,280-$3,280-$3,280-$3,280-$3,280-$3,280-$3,280$4,432$13,419-$3,280-$3,280-$3,280$37,201-$3,280-$5,886-$25,775-$3,280-$3,280-$3,280-$3,280$18,081

P&L summary

Line item MTD (2/31 days) BudgetVar %
REVENUE
Revenue AUD $28,173 $46,452 -39.4%
Revenue USD (AUD eq) $379 $7,097 -94.7%
Revenue NZD (AUD eq) $1,037 $4,839 -78.6%
Revenue Other $569 $774 -26.6%
Revenue Stores $1,869 $16,129 -88.4%
Revenue Total $32,026 $75,290 -57.5%
GST collected $2,705 $8,065 -66.5%
Revenue Ex GST $29,322 $67,226 -56.4%
SALES STATS
Store Orders 20 213 -90.6%
Online Orders 231 677 -65.9%
Items Sold 532 1,290 -58.8%
Sessions 6,901 30,968 -77.7%
New Customers 48 194 -75.2%
Returning Customers 203 368 -44.8%
STORE PERFORMANCE
Conversion Rate 3.3% 2.2% +53.0%
Items Per Order 2.12 1.45 +46.2%
Average Order Value $128 $85 +50.9%
Cost Per Visit - $0.41 -100.0%
Revenue Per Visit $4.64 $2.43 +90.9%
Cost Per Acquisition - $65 -100.0%
ADVERTISING
Facebook Ad Spend - $10,000 -100.0%
Google Ad Spend - $1,419 -100.0%
TikTok Ad Spend - $774 -100.0%
Other Ad Spend - $129 -100.0%
Fixed Advertising - $348 -100.0%
Total Advertising - $12,671 -100.0%
MER (Marketing Efficiency Ratio) - 5.94x -100.0%
VARIABLE COGS & FULFILMENT
Product Cost $7,960 $27,742 -71.3%
Shipping Cost - $8,000 -100.0%
Pick Pack (3PL) - $968 -100.0%
Packaging - $387 -100.0%
Transaction Fees - $1,032 -100.0%
Merchant Fees - $1,548 -100.0%
Total Variable Costs $7,960 $39,677 -79.9%
VCR (Variable Cost Ratio) 24.9% 52.7% -52.8%
FIXED COSTS
Salaries & Contractors - $12,581 -100.0%
Subscriptions & Software - $548 -100.0%
Office & Operating Exp - $710 -100.0%
Rent (period accrual) $6,561 $6,561 +0.0%
Total Fixed Costs $6,561 $20,400 -67.8%
FCR (Fixed Cost Ratio) 20.5% 27.1% -24.4%
TOTAL EXPENSES $14,521 $72,748 -80.0%
PROFIT $14,801 -$5,522 -368.0%
Profit % 46.2% -7.3% -730.1%
Sitewide ROAS - 5.94x -100.0%
Revenue (ex GST)
$183,021
-82.4% vs budget
Profit
-$20,314
-76.3% vs budget
Profit margin
-10.2%
Online orders
1,080
-89.7% vs budget
MER
34.71x
AOV
$145

P&L summary

Line item Jul 2026 (full month) BudgetVar %
REVENUE
Revenue AUD $138,423 $720,000 -80.8%
Revenue USD (AUD eq) $5,984 $110,000 -94.6%
Revenue NZD (AUD eq) $4,500 $75,000 -94.0%
Revenue Other $1,856 $12,000 -84.5%
Revenue Stores $48,988 $250,000 -80.4%
Revenue Total $199,751 $1,167,000 -82.9%
GST collected $16,730 $125,000 -86.6%
Revenue Ex GST $183,021 $1,042,000 -82.4%
SALES STATS
Store Orders 302 3,300 -90.8%
Online Orders 1,080 10,500 -89.7%
Items Sold 2,655 20,000 -86.7%
Sessions 86,099 480,000 -82.1%
New Customers 340 3,000 -88.7%
Returning Customers 1,032 5,700 -81.9%
STORE PERFORMANCE
Conversion Rate 1.3% 2.2% -42.7%
Items Per Order 1.92 1.45 +32.6%
Average Order Value $145 $85 +70.9%
Cost Per Visit $0.07 $0.41 -83.7%
Revenue Per Visit $2.32 $2.43 -4.6%
Cost Per Acquisition $17 $65 -74.1%
ADVERTISING
Facebook Ad Spend $2,000 $155,000 -98.7%
Google Ad Spend $3,000 $22,000 -86.4%
TikTok Ad Spend - $12,000 -100.0%
Other Ad Spend - $2,000 -100.0%
Fixed Advertising $754 $5,400 -86.0%
Total Advertising $5,754 $196,400 -97.1%
MER (Marketing Efficiency Ratio) 34.71x 5.94x +484.2%
VARIABLE COGS & FULFILMENT
Product Cost $44,798 $430,000 -89.6%
Shipping Cost $38,575 $124,000 -68.9%
Pick Pack (3PL) - $15,000 -100.0%
Packaging $212 $6,000 -96.5%
Transaction Fees $410 $16,000 -97.4%
Merchant Fees $596 $24,000 -97.5%
Total Variable Costs $84,590 $615,000 -86.2%
VCR (Variable Cost Ratio) 42.3% 52.7% -19.6%
FIXED COSTS
Salaries & Contractors $4,377 $195,000 -97.8%
Subscriptions & Software $681 $8,500 -92.0%
Office & Operating Exp $6,237 $11,000 -43.3%
Rent (period accrual) $101,695 $101,695 +0.0%
Total Fixed Costs $112,991 $316,195 -64.3%
FCR (Fixed Cost Ratio) 56.6% 27.1% +108.8%
TOTAL EXPENSES $203,335 $1,127,595 -82.0%
PROFIT -$20,314 -$85,595 -76.3%
Profit % -10.2% -7.3% +38.7%
Sitewide ROAS 34.71x 5.94x +484.2%
Revenue (ex GST)
$1,189,321
+14.1% vs budget
Profit
$372,352
-535.0% vs budget
Profit margin
28.7%
Online orders
8,489
-19.2% vs budget
MER
13.61x
AOV
$142

P&L summary

Line item Jun 2026 (full month) BudgetVar %
REVENUE
Revenue AUD $1,135,474 $720,000 +57.7%
Revenue USD (AUD eq) $46,739 $110,000 -57.5%
Revenue NZD (AUD eq) $28,296 $75,000 -62.3%
Revenue Other $9,782 $12,000 -18.5%
Revenue Stores $77,509 $250,000 -69.0%
Revenue Total $1,297,802 $1,167,000 +11.2%
GST collected $108,480 $125,000 -13.2%
Revenue Ex GST $1,189,321 $1,042,000 +14.1%
SALES STATS
Store Orders 649 3,300 -80.3%
Online Orders 8,489 10,500 -19.2%
Items Sold 22,167 20,000 +10.8%
Sessions 278,355 480,000 -42.0%
New Customers 1,514 3,000 -49.5%
Returning Customers 7,607 5,700 +33.5%
STORE PERFORMANCE
Conversion Rate 3.0% 2.2% +39.4%
Items Per Order 2.43 1.45 +67.4%
Average Order Value $142 $85 +67.9%
Cost Per Visit $0.34 $0.41 -16.3%
Revenue Per Visit $4.66 $2.43 +91.8%
Cost Per Acquisition $63 $65 -3.8%
ADVERTISING
Facebook Ad Spend $60,332 $155,000 -61.1%
Google Ad Spend $7,227 $22,000 -67.2%
TikTok Ad Spend - $12,000 -100.0%
Other Ad Spend $4,632 $2,000 +131.6%
Fixed Advertising $23,181 $5,400 +329.3%
Total Advertising $95,371 $196,400 -51.4%
MER (Marketing Efficiency Ratio) 13.61x 5.94x +129.0%
VARIABLE COGS & FULFILMENT
Product Cost $322,862 $430,000 -24.9%
Shipping Cost $97,761 $124,000 -21.2%
Pick Pack (3PL) $6,173 $15,000 -58.8%
Packaging $59 $6,000 -99.0%
Transaction Fees $4,015 $16,000 -74.9%
Merchant Fees $46,529 $24,000 +93.9%
Total Variable Costs $477,399 $615,000 -22.4%
VCR (Variable Cost Ratio) 36.8% 52.7% -30.2%
FIXED COSTS
Salaries & Contractors $129,015 $195,000 -33.8%
Subscriptions & Software $3,316 $8,500 -61.0%
Office & Operating Exp $10,173 $11,000 -7.5%
Rent (period accrual) $101,695 $101,695 +0.0%
Total Fixed Costs $244,199 $316,195 -22.8%
FCR (Fixed Cost Ratio) 18.8% 27.1% -30.6%
TOTAL EXPENSES $816,970 $1,127,595 -27.5%
PROFIT $372,352 -$85,595 -535.0%
Profit % 28.7% -7.3% -491.2%
Sitewide ROAS 13.61x 5.94x +129.0%
Revenue (ex GST)
$1,229,710
+18.0% vs budget
Profit
$750,030
-976.3% vs budget
Profit margin
56.1%
Online orders
8,534
-18.7% vs budget
MER
67.77x
AOV
$139

P&L summary

Line item May 2026 (full month) BudgetVar %
REVENUE
Revenue AUD $1,074,187 $720,000 +49.2%
Revenue USD (AUD eq) $78,086 $110,000 -29.0%
Revenue NZD (AUD eq) $29,653 $75,000 -60.5%
Revenue Other $11,669 $12,000 -2.8%
Revenue Stores $144,062 $250,000 -42.4%
Revenue Total $1,337,656 $1,167,000 +14.6%
GST collected $107,946 $125,000 -13.6%
Revenue Ex GST $1,229,710 $1,042,000 +18.0%
SALES STATS
Store Orders 1,107 3,300 -66.5%
Online Orders 8,534 10,500 -18.7%
Items Sold 23,103 20,000 +15.5%
Sessions 381,272 480,000 -20.6%
New Customers 2,102 3,000 -29.9%
Returning Customers 7,473 5,700 +31.1%
STORE PERFORMANCE
Conversion Rate 2.2% 2.2% +2.3%
Items Per Order 2.40 1.45 +65.3%
Average Order Value $139 $85 +64.1%
Cost Per Visit $0.05 $0.41 -87.3%
Revenue Per Visit $3.51 $2.43 +44.3%
Cost Per Acquisition $9 $65 -85.7%
ADVERTISING
Facebook Ad Spend - $155,000 -100.0%
Google Ad Spend - $22,000 -100.0%
TikTok Ad Spend - $12,000 -100.0%
Other Ad Spend - $2,000 -100.0%
Fixed Advertising $19,737 $5,400 +265.5%
Total Advertising $19,737 $196,400 -90.0%
MER (Marketing Efficiency Ratio) 67.77x 5.94x +1040.6%
VARIABLE COGS & FULFILMENT
Product Cost $358,210 $430,000 -16.7%
Shipping Cost - $124,000 -100.0%
Pick Pack (3PL) - $15,000 -100.0%
Packaging - $6,000 -100.0%
Transaction Fees - $16,000 -100.0%
Merchant Fees $23 $24,000 -99.9%
Total Variable Costs $358,233 $615,000 -41.8%
VCR (Variable Cost Ratio) 26.8% 52.7% -49.2%
FIXED COSTS
Salaries & Contractors - $195,000 -100.0%
Subscriptions & Software $15 $8,500 -99.8%
Office & Operating Exp - $11,000 -100.0%
Rent (period accrual) $101,695 $101,695 +0.0%
Total Fixed Costs $101,710 $316,195 -67.8%
FCR (Fixed Cost Ratio) 7.6% 27.1% -71.9%
TOTAL EXPENSES $479,679 $1,127,595 -57.5%
PROFIT $750,030 -$85,595 -976.3%
Profit % 56.1% -7.3% -864.5%
Sitewide ROAS 67.77x 5.94x +1040.6%
Revenue (ex GST)
$1,271,172
+22.0% vs budget
Profit
$862,384
-1107.5% vs budget
Profit margin
62.5%
Online orders
7,598
-27.6% vs budget
MER
-
AOV
$157

P&L summary

Line item Apr 2026 (full month) BudgetVar %
REVENUE
Revenue AUD $1,027,549 $720,000 +42.7%
Revenue USD (AUD eq) $117,224 $110,000 +6.6%
Revenue NZD (AUD eq) $29,072 $75,000 -61.2%
Revenue Other $11,574 $12,000 -3.5%
Revenue Stores $194,039 $250,000 -22.4%
Revenue Total $1,379,459 $1,167,000 +18.2%
GST collected $108,286 $125,000 -13.4%
Revenue Ex GST $1,271,172 $1,042,000 +22.0%
SALES STATS
Store Orders 1,204 3,300 -63.5%
Online Orders 7,598 10,500 -27.6%
Items Sold 20,016 20,000 +0.1%
Sessions 366,951 480,000 -23.6%
New Customers 1,630 3,000 -45.7%
Returning Customers 7,125 5,700 +25.0%
STORE PERFORMANCE
Conversion Rate 2.1% 2.2% -5.3%
Items Per Order 2.27 1.45 +56.9%
Average Order Value $157 $85 +85.3%
Cost Per Visit - $0.41 -100.0%
Revenue Per Visit $3.76 $2.43 +54.6%
Cost Per Acquisition - $65 -100.0%
ADVERTISING
Facebook Ad Spend - $155,000 -100.0%
Google Ad Spend - $22,000 -100.0%
TikTok Ad Spend - $12,000 -100.0%
Other Ad Spend - $2,000 -100.0%
Fixed Advertising - $5,400 -100.0%
Total Advertising - $196,400 -100.0%
MER (Marketing Efficiency Ratio) - 5.94x -100.0%
VARIABLE COGS & FULFILMENT
Product Cost $307,093 $430,000 -28.6%
Shipping Cost - $124,000 -100.0%
Pick Pack (3PL) - $15,000 -100.0%
Packaging - $6,000 -100.0%
Transaction Fees - $16,000 -100.0%
Merchant Fees - $24,000 -100.0%
Total Variable Costs $307,093 $615,000 -50.1%
VCR (Variable Cost Ratio) 22.3% 52.7% -57.8%
FIXED COSTS
Salaries & Contractors - $195,000 -100.0%
Subscriptions & Software - $8,500 -100.0%
Office & Operating Exp - $11,000 -100.0%
Rent (period accrual) $101,695 $101,695 +0.0%
Total Fixed Costs $101,695 $316,195 -67.8%
FCR (Fixed Cost Ratio) 7.4% 27.1% -72.8%
TOTAL EXPENSES $408,788 $1,127,595 -63.7%
PROFIT $862,384 -$85,595 -1107.5%
Profit % 62.5% -7.3% -952.3%
Sitewide ROAS - 5.94x -100.0%
Revenue (ex GST)
$1,386,546
+33.1% vs budget
Profit
$944,095
-1203.0% vs budget
Profit margin
62.6%
Online orders
9,059
-13.7% vs budget
MER
-
AOV
$145

P&L summary

Line item Mar 2026 (full month) BudgetVar %
REVENUE
Revenue AUD $1,188,590 $720,000 +65.1%
Revenue USD (AUD eq) $99,660 $110,000 -9.4%
Revenue NZD (AUD eq) $30,780 $75,000 -59.0%
Revenue Other $15,451 $12,000 +28.8%
Revenue Stores $172,517 $250,000 -31.0%
Revenue Total $1,506,997 $1,167,000 +29.1%
GST collected $120,452 $125,000 -3.6%
Revenue Ex GST $1,386,546 $1,042,000 +33.1%
SALES STATS
Store Orders 1,322 3,300 -59.9%
Online Orders 9,059 10,500 -13.7%
Items Sold 22,425 20,000 +12.1%
Sessions 482,469 480,000 +0.5%
New Customers 1,831 3,000 -39.0%
Returning Customers 8,500 5,700 +49.1%
STORE PERFORMANCE
Conversion Rate 1.9% 2.2% -14.2%
Items Per Order 2.16 1.45 +49.1%
Average Order Value $145 $85 +71.7%
Cost Per Visit - $0.41 -100.0%
Revenue Per Visit $3.12 $2.43 +28.5%
Cost Per Acquisition - $65 -100.0%
ADVERTISING
Facebook Ad Spend - $155,000 -100.0%
Google Ad Spend - $22,000 -100.0%
TikTok Ad Spend - $12,000 -100.0%
Other Ad Spend - $2,000 -100.0%
Fixed Advertising - $5,400 -100.0%
Total Advertising - $196,400 -100.0%
MER (Marketing Efficiency Ratio) - 5.94x -100.0%
VARIABLE COGS & FULFILMENT
Product Cost $340,756 $430,000 -20.8%
Shipping Cost - $124,000 -100.0%
Pick Pack (3PL) - $15,000 -100.0%
Packaging - $6,000 -100.0%
Transaction Fees - $16,000 -100.0%
Merchant Fees - $24,000 -100.0%
Total Variable Costs $340,756 $615,000 -44.6%
VCR (Variable Cost Ratio) 22.6% 52.7% -57.1%
FIXED COSTS
Salaries & Contractors - $195,000 -100.0%
Subscriptions & Software - $8,500 -100.0%
Office & Operating Exp - $11,000 -100.0%
Rent (period accrual) $101,695 $101,695 +0.0%
Total Fixed Costs $101,695 $316,195 -67.8%
FCR (Fixed Cost Ratio) 6.7% 27.1% -75.1%
TOTAL EXPENSES $442,451 $1,127,595 -60.8%
PROFIT $944,095 -$85,595 -1203.0%
Profit % 62.6% -7.3% -954.1%
Sitewide ROAS - 5.94x -100.0%
Revenue (ex GST)
$656,852
-37.0% vs budget
Profit
$406,540
-575.0% vs budget
Profit margin
56.6%
Online orders
3,475
-66.9% vs budget
MER
-
AOV
$161

P&L summary

Line item Feb 2026 (full month) BudgetVar %
REVENUE
Revenue AUD $517,477 $720,000 -28.1%
Revenue USD (AUD eq) $16,456 $110,000 -85.0%
Revenue NZD (AUD eq) $7,678 $75,000 -89.8%
Revenue Other $7,668 $12,000 -36.1%
Revenue Stores $168,811 $250,000 -32.5%
Revenue Total $718,089 $1,167,000 -38.5%
GST collected $61,237 $125,000 -51.0%
Revenue Ex GST $656,852 $1,042,000 -37.0%
SALES STATS
Store Orders 984 3,300 -70.2%
Online Orders 3,475 10,500 -66.9%
Items Sold 10,269 20,000 -48.7%
Sessions 87,939 480,000 -81.7%
New Customers 550 3,000 -81.7%
Returning Customers 3,878 5,700 -32.0%
STORE PERFORMANCE
Conversion Rate 4.0% 2.2% +80.6%
Items Per Order 2.30 1.45 +58.9%
Average Order Value $161 $85 +90.4%
Cost Per Visit - $0.41 -100.0%
Revenue Per Visit $8.17 $2.43 +235.9%
Cost Per Acquisition - $65 -100.0%
ADVERTISING
Facebook Ad Spend - $155,000 -100.0%
Google Ad Spend - $22,000 -100.0%
TikTok Ad Spend - $12,000 -100.0%
Other Ad Spend - $2,000 -100.0%
Fixed Advertising - $5,400 -100.0%
Total Advertising - $196,400 -100.0%
MER (Marketing Efficiency Ratio) - 5.94x -100.0%
VARIABLE COGS & FULFILMENT
Product Cost $148,618 $430,000 -65.4%
Shipping Cost - $124,000 -100.0%
Pick Pack (3PL) - $15,000 -100.0%
Packaging - $6,000 -100.0%
Transaction Fees - $16,000 -100.0%
Merchant Fees - $24,000 -100.0%
Total Variable Costs $148,618 $615,000 -75.8%
VCR (Variable Cost Ratio) 20.7% 52.7% -60.7%
FIXED COSTS
Salaries & Contractors - $195,000 -100.0%
Subscriptions & Software - $8,500 -100.0%
Office & Operating Exp - $11,000 -100.0%
Rent (period accrual) $101,695 $101,695 +0.0%
Total Fixed Costs $101,695 $316,195 -67.8%
FCR (Fixed Cost Ratio) 14.2% 27.1% -47.7%
TOTAL EXPENSES $250,313 $1,127,595 -77.8%
PROFIT $406,540 -$85,595 -575.0%
Profit % 56.6% -7.3% -871.9%
Sitewide ROAS - 5.94x -100.0%
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