Generated 2026-07-02 20:36 AEST

Proud Poppy — Daily P&L

Confidence is your best metric. Be bold. Be brave. BELIEVE.

Jul 2026 (MTD) Jun 2026 May 2026 Apr 2026 Mar 2026 Feb 2026

Revenue (ex GST)

$29,505

-12.2% vs budget

Profit

-$1,124

-59.3% vs budget

Profit margin

-3.5%

Online orders

206

-39.2% vs budget

MER

14.10x

AOV

$137

Day	Tue 2	Wed 3	Thu 4	Fri 5	Sat 6	Sun 7	Mon 8	Tue 9	Wed 10	Thu 11	Fri 12	Sat 13	Sun 14	Mon 15	Tue 16	Wed 17	Thu 18	Fri 19	Sat 20	Sun 21	Mon 22	Tue 23	Wed 24	Thu 25	Fri 26	Sat 27	Sun 28	Mon 29	Tue 30	Wed 1
Revenue (ex GST)	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$45,125	$39,141	$33,051	$25,276	$161,275	$209,589	$165,931	$88,226	$75,254	$67,086	$69,286	$109,991	$100,091	$29,505
Online orders	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	311	247	194	165	928	1,418	1,389	644	556	472	495	893	777	206
Store orders	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	42	48	46	26	27	53	55	53	78	75	51	50	45	27
Sessions	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	12,964	12,196	11,896	13,353	16,312	31,219	34,821	29,134	21,612	26,210	22,802	25,905	19,931	17,958
FB ad spend	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$38,708	$20,624	$1,000	-	-	-	-	-	$2,000
Profit	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$3,280	-$43,779	$22,189	$21,407	$16,939	$104,770	$97,222	$46,570	-$23,547	$36,687	$46,052	$47,675	$40,437	$18,779	-$1,124

P&L summary

Line item	MTD (1/31 days)	Budget	Var %
REVENUE
Revenue AUD	$25,065	$23,226	+7.9%
Revenue USD (AUD eq)	$2,283	$3,548	-35.7%
Revenue NZD (AUD eq)	$396	$2,419	-83.6%
Revenue Other	$971	$387	+150.9%
Revenue Stores	$3,322	$8,065	-58.8%
Revenue Total	$32,037	$37,645	-14.9%
GST collected	$2,532	$4,032	-37.2%
Revenue Ex GST	$29,505	$33,613	-12.2%
SALES STATS
Store Orders	27	106	-74.6%
Online Orders	206	339	-39.2%
Items Sold	523	645	-18.9%
Sessions	17,958	15,484	+16.0%
New Customers	45	97	-53.5%
Returning Customers	187	184	+1.7%
STORE PERFORMANCE
Conversion Rate	1.1%	2.2%	-47.6%
Items Per Order	2.24	1.45	+54.9%
Average Order Value	$137	$85	+62.6%
Cost Per Visit	$0.13	$0.41	-69.1%
Revenue Per Visit	$1.78	$2.43	-26.6%
Cost Per Acquisition	$51	$65	-22.9%
ADVERTISING
Facebook Ad Spend	$2,000	$5,000	-60.0%
Google Ad Spend	-	$710	-100.0%
TikTok Ad Spend	-	$387	-100.0%
Other Ad Spend	-	$65	-100.0%
Fixed Advertising	$273	$174	+56.6%
Total Advertising	$2,273	$6,335	-64.1%
MER (Marketing Efficiency Ratio)	14.10x	5.94x	+137.2%
VARIABLE COGS & FULFILMENT
Product Cost	$7,417	$13,871	-46.5%
Shipping Cost	$13,500	$4,000	+237.5%
Pick Pack (3PL)	-	$484	-100.0%
Packaging	-	$194	-100.0%
Transaction Fees	$2	$516	-99.6%
Merchant Fees	-	$774	-100.0%
Total Variable Costs	$20,919	$19,839	+5.4%
VCR (Variable Cost Ratio)	65.3%	52.7%	+23.9%
FIXED COSTS
Salaries & Contractors	$128	$6,290	-98.0%
Subscriptions & Software	$351	$274	+28.2%
Office & Operating Exp	$3,677	$355	+936.2%
Rent (period accrual)	$3,280	$3,280	+0.0%
Total Fixed Costs	$7,437	$10,200	-27.1%
FCR (Fixed Cost Ratio)	23.2%	27.1%	-14.3%
TOTAL EXPENSES	$30,629	$36,374	-15.8%
PROFIT	-$1,124	-$2,761	-59.3%
Profit %	-3.5%	-7.3%	-52.2%
Sitewide ROAS	14.10x	5.94x	+137.2%

Revenue (ex GST)

$1,189,321

+14.1% vs budget

Profit

$372,352

-535.0% vs budget

Profit margin

28.7%

Online orders

8,489

-19.2% vs budget

MER

13.61x

AOV

$142

P&L summary

Line item	Jun 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,135,474	$720,000	+57.7%
Revenue USD (AUD eq)	$46,739	$110,000	-57.5%
Revenue NZD (AUD eq)	$28,296	$75,000	-62.3%
Revenue Other	$9,782	$12,000	-18.5%
Revenue Stores	$77,509	$250,000	-69.0%
Revenue Total	$1,297,802	$1,167,000	+11.2%
GST collected	$108,480	$125,000	-13.2%
Revenue Ex GST	$1,189,321	$1,042,000	+14.1%
SALES STATS
Store Orders	649	3,300	-80.3%
Online Orders	8,489	10,500	-19.2%
Items Sold	22,167	20,000	+10.8%
Sessions	278,355	480,000	-42.0%
New Customers	1,514	3,000	-49.5%
Returning Customers	7,607	5,700	+33.5%
STORE PERFORMANCE
Conversion Rate	3.0%	2.2%	+39.4%
Items Per Order	2.43	1.45	+67.4%
Average Order Value	$142	$85	+67.9%
Cost Per Visit	$0.34	$0.41	-16.3%
Revenue Per Visit	$4.66	$2.43	+91.8%
Cost Per Acquisition	$63	$65	-3.8%
ADVERTISING
Facebook Ad Spend	$60,332	$155,000	-61.1%
Google Ad Spend	$7,227	$22,000	-67.2%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	$4,632	$2,000	+131.6%
Fixed Advertising	$23,181	$5,400	+329.3%
Total Advertising	$95,371	$196,400	-51.4%
MER (Marketing Efficiency Ratio)	13.61x	5.94x	+129.0%
VARIABLE COGS & FULFILMENT
Product Cost	$322,862	$430,000	-24.9%
Shipping Cost	$97,761	$124,000	-21.2%
Pick Pack (3PL)	$6,173	$15,000	-58.8%
Packaging	$59	$6,000	-99.0%
Transaction Fees	$4,015	$16,000	-74.9%
Merchant Fees	$46,529	$24,000	+93.9%
Total Variable Costs	$477,399	$615,000	-22.4%
VCR (Variable Cost Ratio)	36.8%	52.7%	-30.2%
FIXED COSTS
Salaries & Contractors	$129,015	$195,000	-33.8%
Subscriptions & Software	$3,316	$8,500	-61.0%
Office & Operating Exp	$10,173	$11,000	-7.5%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$244,199	$316,195	-22.8%
FCR (Fixed Cost Ratio)	18.8%	27.1%	-30.6%
TOTAL EXPENSES	$816,970	$1,127,595	-27.5%
PROFIT	$372,352	-$85,595	-535.0%
Profit %	28.7%	-7.3%	-491.2%
Sitewide ROAS	13.61x	5.94x	+129.0%

Revenue (ex GST)

$1,229,710

+18.0% vs budget

Profit

$750,030

-976.3% vs budget

Profit margin

56.1%

Online orders

8,534

-18.7% vs budget

MER

67.77x

AOV

$139

P&L summary

Line item	May 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,074,187	$720,000	+49.2%
Revenue USD (AUD eq)	$78,086	$110,000	-29.0%
Revenue NZD (AUD eq)	$29,653	$75,000	-60.5%
Revenue Other	$11,669	$12,000	-2.8%
Revenue Stores	$144,062	$250,000	-42.4%
Revenue Total	$1,337,656	$1,167,000	+14.6%
GST collected	$107,946	$125,000	-13.6%
Revenue Ex GST	$1,229,710	$1,042,000	+18.0%
SALES STATS
Store Orders	1,107	3,300	-66.5%
Online Orders	8,534	10,500	-18.7%
Items Sold	23,103	20,000	+15.5%
Sessions	381,272	480,000	-20.6%
New Customers	2,102	3,000	-29.9%
Returning Customers	7,473	5,700	+31.1%
STORE PERFORMANCE
Conversion Rate	2.2%	2.2%	+2.3%
Items Per Order	2.40	1.45	+65.3%
Average Order Value	$139	$85	+64.1%
Cost Per Visit	$0.05	$0.41	-87.3%
Revenue Per Visit	$3.51	$2.43	+44.3%
Cost Per Acquisition	$9	$65	-85.7%
ADVERTISING
Facebook Ad Spend	-	$155,000	-100.0%
Google Ad Spend	-	$22,000	-100.0%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	-	$2,000	-100.0%
Fixed Advertising	$19,737	$5,400	+265.5%
Total Advertising	$19,737	$196,400	-90.0%
MER (Marketing Efficiency Ratio)	67.77x	5.94x	+1040.6%
VARIABLE COGS & FULFILMENT
Product Cost	$358,210	$430,000	-16.7%
Shipping Cost	-	$124,000	-100.0%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	-	$16,000	-100.0%
Merchant Fees	$23	$24,000	-99.9%
Total Variable Costs	$358,233	$615,000	-41.8%
VCR (Variable Cost Ratio)	26.8%	52.7%	-49.2%
FIXED COSTS
Salaries & Contractors	-	$195,000	-100.0%
Subscriptions & Software	$15	$8,500	-99.8%
Office & Operating Exp	-	$11,000	-100.0%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$101,710	$316,195	-67.8%
FCR (Fixed Cost Ratio)	7.6%	27.1%	-71.9%
TOTAL EXPENSES	$479,679	$1,127,595	-57.5%
PROFIT	$750,030	-$85,595	-976.3%
Profit %	56.1%	-7.3%	-864.5%
Sitewide ROAS	67.77x	5.94x	+1040.6%

Revenue (ex GST)

$1,271,172

+22.0% vs budget

Profit

$862,384

-1107.5% vs budget

Profit margin

62.5%

Online orders

7,598

-27.6% vs budget

MER

AOV

$157

P&L summary

Line item	Apr 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,027,549	$720,000	+42.7%
Revenue USD (AUD eq)	$117,224	$110,000	+6.6%
Revenue NZD (AUD eq)	$29,072	$75,000	-61.2%
Revenue Other	$11,574	$12,000	-3.5%
Revenue Stores	$194,039	$250,000	-22.4%
Revenue Total	$1,379,459	$1,167,000	+18.2%
GST collected	$108,286	$125,000	-13.4%
Revenue Ex GST	$1,271,172	$1,042,000	+22.0%
SALES STATS
Store Orders	1,204	3,300	-63.5%
Online Orders	7,598	10,500	-27.6%
Items Sold	20,016	20,000	+0.1%
Sessions	366,951	480,000	-23.6%
New Customers	1,630	3,000	-45.7%
Returning Customers	7,125	5,700	+25.0%
STORE PERFORMANCE
Conversion Rate	2.1%	2.2%	-5.3%
Items Per Order	2.27	1.45	+56.9%
Average Order Value	$157	$85	+85.3%
Cost Per Visit	-	$0.41	-100.0%
Revenue Per Visit	$3.76	$2.43	+54.6%
Cost Per Acquisition	-	$65	-100.0%
ADVERTISING
Facebook Ad Spend	-	$155,000	-100.0%
Google Ad Spend	-	$22,000	-100.0%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	-	$2,000	-100.0%
Fixed Advertising	-	$5,400	-100.0%
Total Advertising	-	$196,400	-100.0%
MER (Marketing Efficiency Ratio)	-	5.94x	-100.0%
VARIABLE COGS & FULFILMENT
Product Cost	$307,093	$430,000	-28.6%
Shipping Cost	-	$124,000	-100.0%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	-	$16,000	-100.0%
Merchant Fees	-	$24,000	-100.0%
Total Variable Costs	$307,093	$615,000	-50.1%
VCR (Variable Cost Ratio)	22.3%	52.7%	-57.8%
FIXED COSTS
Salaries & Contractors	-	$195,000	-100.0%
Subscriptions & Software	-	$8,500	-100.0%
Office & Operating Exp	-	$11,000	-100.0%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$101,695	$316,195	-67.8%
FCR (Fixed Cost Ratio)	7.4%	27.1%	-72.8%
TOTAL EXPENSES	$408,788	$1,127,595	-63.7%
PROFIT	$862,384	-$85,595	-1107.5%
Profit %	62.5%	-7.3%	-952.3%
Sitewide ROAS	-	5.94x	-100.0%

Revenue (ex GST)

$1,386,546

+33.1% vs budget

Profit

$944,095

-1203.0% vs budget

Profit margin

62.6%

Online orders

9,059

-13.7% vs budget

MER

AOV

$145

P&L summary

Line item	Mar 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$1,188,590	$720,000	+65.1%
Revenue USD (AUD eq)	$99,660	$110,000	-9.4%
Revenue NZD (AUD eq)	$30,780	$75,000	-59.0%
Revenue Other	$15,451	$12,000	+28.8%
Revenue Stores	$172,517	$250,000	-31.0%
Revenue Total	$1,506,997	$1,167,000	+29.1%
GST collected	$120,452	$125,000	-3.6%
Revenue Ex GST	$1,386,546	$1,042,000	+33.1%
SALES STATS
Store Orders	1,322	3,300	-59.9%
Online Orders	9,059	10,500	-13.7%
Items Sold	22,425	20,000	+12.1%
Sessions	482,469	480,000	+0.5%
New Customers	1,831	3,000	-39.0%
Returning Customers	8,500	5,700	+49.1%
STORE PERFORMANCE
Conversion Rate	1.9%	2.2%	-14.2%
Items Per Order	2.16	1.45	+49.1%
Average Order Value	$145	$85	+71.7%
Cost Per Visit	-	$0.41	-100.0%
Revenue Per Visit	$3.12	$2.43	+28.5%
Cost Per Acquisition	-	$65	-100.0%
ADVERTISING
Facebook Ad Spend	-	$155,000	-100.0%
Google Ad Spend	-	$22,000	-100.0%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	-	$2,000	-100.0%
Fixed Advertising	-	$5,400	-100.0%
Total Advertising	-	$196,400	-100.0%
MER (Marketing Efficiency Ratio)	-	5.94x	-100.0%
VARIABLE COGS & FULFILMENT
Product Cost	$340,756	$430,000	-20.8%
Shipping Cost	-	$124,000	-100.0%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	-	$16,000	-100.0%
Merchant Fees	-	$24,000	-100.0%
Total Variable Costs	$340,756	$615,000	-44.6%
VCR (Variable Cost Ratio)	22.6%	52.7%	-57.1%
FIXED COSTS
Salaries & Contractors	-	$195,000	-100.0%
Subscriptions & Software	-	$8,500	-100.0%
Office & Operating Exp	-	$11,000	-100.0%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$101,695	$316,195	-67.8%
FCR (Fixed Cost Ratio)	6.7%	27.1%	-75.1%
TOTAL EXPENSES	$442,451	$1,127,595	-60.8%
PROFIT	$944,095	-$85,595	-1203.0%
Profit %	62.6%	-7.3%	-954.1%
Sitewide ROAS	-	5.94x	-100.0%

Revenue (ex GST)

$656,852

-37.0% vs budget

Profit

$406,540

-575.0% vs budget

Profit margin

56.6%

Online orders

3,475

-66.9% vs budget

MER

AOV

$161

P&L summary

Line item	Feb 2026 (full month)	Budget	Var %
REVENUE
Revenue AUD	$517,477	$720,000	-28.1%
Revenue USD (AUD eq)	$16,456	$110,000	-85.0%
Revenue NZD (AUD eq)	$7,678	$75,000	-89.8%
Revenue Other	$7,668	$12,000	-36.1%
Revenue Stores	$168,811	$250,000	-32.5%
Revenue Total	$718,089	$1,167,000	-38.5%
GST collected	$61,237	$125,000	-51.0%
Revenue Ex GST	$656,852	$1,042,000	-37.0%
SALES STATS
Store Orders	984	3,300	-70.2%
Online Orders	3,475	10,500	-66.9%
Items Sold	10,269	20,000	-48.7%
Sessions	87,939	480,000	-81.7%
New Customers	550	3,000	-81.7%
Returning Customers	3,878	5,700	-32.0%
STORE PERFORMANCE
Conversion Rate	4.0%	2.2%	+80.6%
Items Per Order	2.30	1.45	+58.9%
Average Order Value	$161	$85	+90.4%
Cost Per Visit	-	$0.41	-100.0%
Revenue Per Visit	$8.17	$2.43	+235.9%
Cost Per Acquisition	-	$65	-100.0%
ADVERTISING
Facebook Ad Spend	-	$155,000	-100.0%
Google Ad Spend	-	$22,000	-100.0%
TikTok Ad Spend	-	$12,000	-100.0%
Other Ad Spend	-	$2,000	-100.0%
Fixed Advertising	-	$5,400	-100.0%
Total Advertising	-	$196,400	-100.0%
MER (Marketing Efficiency Ratio)	-	5.94x	-100.0%
VARIABLE COGS & FULFILMENT
Product Cost	$148,618	$430,000	-65.4%
Shipping Cost	-	$124,000	-100.0%
Pick Pack (3PL)	-	$15,000	-100.0%
Packaging	-	$6,000	-100.0%
Transaction Fees	-	$16,000	-100.0%
Merchant Fees	-	$24,000	-100.0%
Total Variable Costs	$148,618	$615,000	-75.8%
VCR (Variable Cost Ratio)	20.7%	52.7%	-60.7%
FIXED COSTS
Salaries & Contractors	-	$195,000	-100.0%
Subscriptions & Software	-	$8,500	-100.0%
Office & Operating Exp	-	$11,000	-100.0%
Rent (period accrual)	$101,695	$101,695	+0.0%
Total Fixed Costs	$101,695	$316,195	-67.8%
FCR (Fixed Cost Ratio)	14.2%	27.1%	-47.7%
TOTAL EXPENSES	$250,313	$1,127,595	-77.8%
PROFIT	$406,540	-$85,595	-575.0%
Profit %	56.6%	-7.3%	-871.9%
Sitewide ROAS	-	5.94x	-100.0%