| Day | Fri 31 |
Sat 1 |
Sun 2 |
Mon 3 |
Tue 4 |
Wed 5 |
Thu 6 |
Fri 7 |
Sat 8 |
Sun 9 |
Mon 10 |
Tue 11 |
Wed 12 |
Thu 13 |
Fri 14 |
Sat 15 |
Sun 16 |
Mon 17 |
Tue 18 |
Wed 19 |
Thu 20 |
Fri 21 |
Sat 22 |
Sun 23 |
Mon 24 |
Tue 25 |
Wed 26 |
Thu 27 |
Fri 28 |
Sat 29 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (ex GST) | $25,260 | $26,798 | $29,430 | $14,741 | $46,026 | $11,442 | $22,338 | $50,420 | $40,106 | $13,011 | $12,079 | $20,401 | $19,007 | $17,089 | - | - | $14,483 | - | - | - | - | - | - | - | - | - | - | - | $49,572 | $34,367 |
| Online orders | 201 | 161 | 231 | 123 | 459 | 82 | 177 | 136 | 86 | 83 | 98 | 154 | 148 | 117 | - | - | 119 | - | - | - | - | - | - | - | - | - | - | - | 369 | 247 |
| Store orders | 36 | 65 | 20 | 12 | 16 | 19 | 17 | 187 | 173 | 9 | 13 | 9 | 21 | 18 | - | - | 12 | - | - | - | - | - | - | - | - | - | - | - | 24 | 29 |
| Sessions | 6,997 | 7,188 | 6,901 | 8,598 | 11,528 | 6,468 | 10,346 | 9,423 | 7,257 | 7,690 | 8,880 | 13,063 | 12,108 | 8,815 | - | - | 7,973 | - | - | - | - | - | - | - | - | - | - | - | 13,848 | 12,653 |
| FB ad spend | $754 | - | - | $1,000 | $726 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Profit | -$41,643 | $16,319 | $18,051 | -$5,788 | $5,587 | $1,338 | $12,064 | $33,986 | $28,174 | $6,697 | $5,893 | $12,653 | $9,582 | $7,809 | -$3,280 | -$3,280 | $7,670 | -$3,280 | -$3,280 | -$3,280 | -$3,280 | -$3,280 | -$3,280 | -$3,280 | -$3,280 | -$3,280 | -$3,280 | -$3,280 | $46,292 | $21,165 |
| Line item | MTD (29/31 days) | Budget | Var % |
|---|---|---|---|
| REVENUE | |||
| Revenue AUD | $345,706 | $673,548 | -48.7% |
| Revenue USD (AUD eq) | $5,179 | $102,903 | -95.0% |
| Revenue NZD (AUD eq) | $4,843 | $70,161 | -93.1% |
| Revenue Other | $3,885 | $11,226 | -65.4% |
| Revenue Stores | $101,714 | $233,871 | -56.5% |
| Revenue Total | $461,327 | $1,091,710 | -57.7% |
| GST collected | $40,017 | $116,935 | -65.8% |
| Revenue Ex GST | $421,311 | $974,774 | -56.8% |
| SALES STATS | |||
| Store Orders | 644 | 3,087 | -79.1% |
| Online Orders | 2,790 | 9,823 | -71.6% |
| Items Sold | 7,235 | 18,710 | -61.3% |
| Sessions | 152,739 | 449,032 | -66.0% |
| New Customers | 726 | 2,806 | -74.1% |
| Returning Customers | 2,681 | 5,332 | -49.7% |
| STORE PERFORMANCE | |||
| Conversion Rate | 1.8% | 2.2% | -16.5% |
| Items Per Order | 2.11 | 1.45 | +45.4% |
| Average Order Value | $134 | $85 | +58.9% |
| Cost Per Visit | $0.03 | $0.41 | -92.1% |
| Revenue Per Visit | $3.02 | $2.43 | +24.2% |
| Cost Per Acquisition | $7 | $65 | -89.6% |
| ADVERTISING | |||
| Facebook Ad Spend | $1,726 | $145,000 | -98.8% |
| Google Ad Spend | $2,130 | $20,581 | -89.7% |
| TikTok Ad Spend | - | $11,226 | -100.0% |
| Other Ad Spend | $926 | $1,871 | -50.5% |
| Fixed Advertising | $141 | $5,052 | -97.2% |
| Total Advertising | $4,923 | $183,729 | -97.3% |
| MER (Marketing Efficiency Ratio) | 93.71x | 5.94x | +1477.1% |
| VARIABLE COGS & FULFILMENT | |||
| Product Cost | $106,180 | $402,258 | -73.6% |
| Shipping Cost | $15,376 | $116,000 | -86.7% |
| Pick Pack (3PL) | - | $14,032 | -100.0% |
| Packaging | - | $5,613 | -100.0% |
| Transaction Fees | $346 | $14,968 | -97.7% |
| Merchant Fees | $96 | $22,452 | -99.6% |
| Total Variable Costs | $121,999 | $575,323 | -78.8% |
| VCR (Variable Cost Ratio) | 26.4% | 52.7% | -49.8% |
| FIXED COSTS | |||
| Salaries & Contractors | $3,000 | $182,419 | -98.4% |
| Subscriptions & Software | $6,194 | $7,952 | -22.1% |
| Office & Operating Exp | $5,213 | $10,290 | -49.3% |
| Rent (period accrual) | $95,134 | $95,134 | +0.0% |
| Total Fixed Costs | $109,541 | $295,795 | -63.0% |
| FCR (Fixed Cost Ratio) | 23.7% | 27.1% | -12.4% |
| TOTAL EXPENSES | $236,462 | $1,054,847 | -77.6% |
| PROFIT | $184,848 | -$80,073 | -330.9% |
| Profit % | 40.1% | -7.3% | -646.3% |
| Sitewide ROAS | 93.71x | 5.94x | +1477.1% |
| Line item | Jul 2026 (full month) | Budget | Var % |
|---|---|---|---|
| REVENUE | |||
| Revenue AUD | $1,170,353 | $720,000 | +62.5% |
| Revenue USD (AUD eq) | $32,181 | $110,000 | -70.7% |
| Revenue NZD (AUD eq) | $22,355 | $75,000 | -70.2% |
| Revenue Other | $13,236 | $12,000 | +10.3% |
| Revenue Stores | $181,106 | $250,000 | -27.6% |
| Revenue Total | $1,419,232 | $1,167,000 | +21.6% |
| GST collected | $120,973 | $125,000 | -3.2% |
| Revenue Ex GST | $1,298,259 | $1,042,000 | +24.6% |
| SALES STATS | |||
| Store Orders | 1,277 | 3,300 | -61.3% |
| Online Orders | 8,921 | 10,500 | -15.0% |
| Items Sold | 22,728 | 20,000 | +13.6% |
| Sessions | 395,126 | 480,000 | -17.7% |
| New Customers | 1,602 | 3,000 | -46.6% |
| Returning Customers | 8,547 | 5,700 | +49.9% |
| STORE PERFORMANCE | |||
| Conversion Rate | 2.3% | 2.2% | +3.2% |
| Items Per Order | 2.23 | 1.45 | +53.8% |
| Average Order Value | $139 | $85 | +64.6% |
| Cost Per Visit | $0.68 | $0.41 | +65.4% |
| Revenue Per Visit | $3.59 | $2.43 | +47.7% |
| Cost Per Acquisition | $167 | $65 | +155.0% |
| ADVERTISING | |||
| Facebook Ad Spend | $230,203 | $155,000 | +48.5% |
| Google Ad Spend | $14,424 | $22,000 | -34.4% |
| TikTok Ad Spend | - | $12,000 | -100.0% |
| Other Ad Spend | $60 | $2,000 | -97.0% |
| Fixed Advertising | $22,736 | $5,400 | +321.0% |
| Total Advertising | $267,424 | $196,400 | +36.2% |
| MER (Marketing Efficiency Ratio) | 5.31x | 5.94x | -10.7% |
| VARIABLE COGS & FULFILMENT | |||
| Product Cost | $389,271 | $430,000 | -9.5% |
| Shipping Cost | $227,985 | $124,000 | +83.9% |
| Pick Pack (3PL) | - | $15,000 | -100.0% |
| Packaging | $941 | $6,000 | -84.3% |
| Transaction Fees | $7,426 | $16,000 | -53.6% |
| Merchant Fees | $37,050 | $24,000 | +54.4% |
| Total Variable Costs | $662,674 | $615,000 | +7.8% |
| VCR (Variable Cost Ratio) | 46.7% | 52.7% | -11.4% |
| FIXED COSTS | |||
| Salaries & Contractors | $313,958 | $195,000 | +61.0% |
| Subscriptions & Software | $33,390 | $8,500 | +292.8% |
| Office & Operating Exp | $63,024 | $11,000 | +472.9% |
| Rent (period accrual) | $101,695 | $101,695 | +0.0% |
| Total Fixed Costs | $512,067 | $316,195 | +61.9% |
| FCR (Fixed Cost Ratio) | 36.1% | 27.1% | +33.2% |
| TOTAL EXPENSES | $1,442,164 | $1,127,595 | +27.9% |
| PROFIT | -$143,906 | -$85,595 | +68.1% |
| Profit % | -10.1% | -7.3% | +38.2% |
| Sitewide ROAS | 5.31x | 5.94x | -10.7% |
| Line item | Jun 2026 (full month) | Budget | Var % |
|---|---|---|---|
| REVENUE | |||
| Revenue AUD | $1,135,474 | $720,000 | +57.7% |
| Revenue USD (AUD eq) | $46,739 | $110,000 | -57.5% |
| Revenue NZD (AUD eq) | $28,296 | $75,000 | -62.3% |
| Revenue Other | $9,782 | $12,000 | -18.5% |
| Revenue Stores | $77,509 | $250,000 | -69.0% |
| Revenue Total | $1,297,802 | $1,167,000 | +11.2% |
| GST collected | $108,480 | $125,000 | -13.2% |
| Revenue Ex GST | $1,189,321 | $1,042,000 | +14.1% |
| SALES STATS | |||
| Store Orders | 649 | 3,300 | -80.3% |
| Online Orders | 8,489 | 10,500 | -19.2% |
| Items Sold | 22,167 | 20,000 | +10.8% |
| Sessions | 278,355 | 480,000 | -42.0% |
| New Customers | 1,514 | 3,000 | -49.5% |
| Returning Customers | 7,607 | 5,700 | +33.5% |
| STORE PERFORMANCE | |||
| Conversion Rate | 3.0% | 2.2% | +39.4% |
| Items Per Order | 2.43 | 1.45 | +67.4% |
| Average Order Value | $142 | $85 | +67.9% |
| Cost Per Visit | $0.34 | $0.41 | -16.3% |
| Revenue Per Visit | $4.66 | $2.43 | +91.8% |
| Cost Per Acquisition | $63 | $65 | -3.8% |
| ADVERTISING | |||
| Facebook Ad Spend | $60,332 | $155,000 | -61.1% |
| Google Ad Spend | $7,227 | $22,000 | -67.2% |
| TikTok Ad Spend | - | $12,000 | -100.0% |
| Other Ad Spend | $4,632 | $2,000 | +131.6% |
| Fixed Advertising | $23,181 | $5,400 | +329.3% |
| Total Advertising | $95,371 | $196,400 | -51.4% |
| MER (Marketing Efficiency Ratio) | 13.61x | 5.94x | +129.0% |
| VARIABLE COGS & FULFILMENT | |||
| Product Cost | $322,862 | $430,000 | -24.9% |
| Shipping Cost | $97,761 | $124,000 | -21.2% |
| Pick Pack (3PL) | $6,173 | $15,000 | -58.8% |
| Packaging | $59 | $6,000 | -99.0% |
| Transaction Fees | $4,015 | $16,000 | -74.9% |
| Merchant Fees | $46,529 | $24,000 | +93.9% |
| Total Variable Costs | $477,399 | $615,000 | -22.4% |
| VCR (Variable Cost Ratio) | 36.8% | 52.7% | -30.2% |
| FIXED COSTS | |||
| Salaries & Contractors | $129,015 | $195,000 | -33.8% |
| Subscriptions & Software | $3,316 | $8,500 | -61.0% |
| Office & Operating Exp | $10,173 | $11,000 | -7.5% |
| Rent (period accrual) | $101,695 | $101,695 | +0.0% |
| Total Fixed Costs | $244,199 | $316,195 | -22.8% |
| FCR (Fixed Cost Ratio) | 18.8% | 27.1% | -30.6% |
| TOTAL EXPENSES | $816,970 | $1,127,595 | -27.5% |
| PROFIT | $372,352 | -$85,595 | -535.0% |
| Profit % | 28.7% | -7.3% | -491.2% |
| Sitewide ROAS | 13.61x | 5.94x | +129.0% |
| Line item | May 2026 (full month) | Budget | Var % |
|---|---|---|---|
| REVENUE | |||
| Revenue AUD | $1,074,187 | $720,000 | +49.2% |
| Revenue USD (AUD eq) | $78,086 | $110,000 | -29.0% |
| Revenue NZD (AUD eq) | $29,653 | $75,000 | -60.5% |
| Revenue Other | $11,669 | $12,000 | -2.8% |
| Revenue Stores | $144,062 | $250,000 | -42.4% |
| Revenue Total | $1,337,656 | $1,167,000 | +14.6% |
| GST collected | $107,946 | $125,000 | -13.6% |
| Revenue Ex GST | $1,229,710 | $1,042,000 | +18.0% |
| SALES STATS | |||
| Store Orders | 1,107 | 3,300 | -66.5% |
| Online Orders | 8,534 | 10,500 | -18.7% |
| Items Sold | 23,103 | 20,000 | +15.5% |
| Sessions | 381,272 | 480,000 | -20.6% |
| New Customers | 2,102 | 3,000 | -29.9% |
| Returning Customers | 7,473 | 5,700 | +31.1% |
| STORE PERFORMANCE | |||
| Conversion Rate | 2.2% | 2.2% | +2.3% |
| Items Per Order | 2.40 | 1.45 | +65.3% |
| Average Order Value | $139 | $85 | +64.1% |
| Cost Per Visit | $0.05 | $0.41 | -87.3% |
| Revenue Per Visit | $3.51 | $2.43 | +44.3% |
| Cost Per Acquisition | $9 | $65 | -85.7% |
| ADVERTISING | |||
| Facebook Ad Spend | - | $155,000 | -100.0% |
| Google Ad Spend | - | $22,000 | -100.0% |
| TikTok Ad Spend | - | $12,000 | -100.0% |
| Other Ad Spend | - | $2,000 | -100.0% |
| Fixed Advertising | $19,737 | $5,400 | +265.5% |
| Total Advertising | $19,737 | $196,400 | -90.0% |
| MER (Marketing Efficiency Ratio) | 67.77x | 5.94x | +1040.6% |
| VARIABLE COGS & FULFILMENT | |||
| Product Cost | $358,210 | $430,000 | -16.7% |
| Shipping Cost | - | $124,000 | -100.0% |
| Pick Pack (3PL) | - | $15,000 | -100.0% |
| Packaging | - | $6,000 | -100.0% |
| Transaction Fees | - | $16,000 | -100.0% |
| Merchant Fees | $23 | $24,000 | -99.9% |
| Total Variable Costs | $358,233 | $615,000 | -41.8% |
| VCR (Variable Cost Ratio) | 26.8% | 52.7% | -49.2% |
| FIXED COSTS | |||
| Salaries & Contractors | - | $195,000 | -100.0% |
| Subscriptions & Software | $15 | $8,500 | -99.8% |
| Office & Operating Exp | - | $11,000 | -100.0% |
| Rent (period accrual) | $101,695 | $101,695 | +0.0% |
| Total Fixed Costs | $101,710 | $316,195 | -67.8% |
| FCR (Fixed Cost Ratio) | 7.6% | 27.1% | -71.9% |
| TOTAL EXPENSES | $479,679 | $1,127,595 | -57.5% |
| PROFIT | $750,030 | -$85,595 | -976.3% |
| Profit % | 56.1% | -7.3% | -864.5% |
| Sitewide ROAS | 67.77x | 5.94x | +1040.6% |
| Line item | Apr 2026 (full month) | Budget | Var % |
|---|---|---|---|
| REVENUE | |||
| Revenue AUD | $1,027,549 | $720,000 | +42.7% |
| Revenue USD (AUD eq) | $117,224 | $110,000 | +6.6% |
| Revenue NZD (AUD eq) | $29,072 | $75,000 | -61.2% |
| Revenue Other | $11,574 | $12,000 | -3.5% |
| Revenue Stores | $194,039 | $250,000 | -22.4% |
| Revenue Total | $1,379,459 | $1,167,000 | +18.2% |
| GST collected | $108,286 | $125,000 | -13.4% |
| Revenue Ex GST | $1,271,172 | $1,042,000 | +22.0% |
| SALES STATS | |||
| Store Orders | 1,204 | 3,300 | -63.5% |
| Online Orders | 7,598 | 10,500 | -27.6% |
| Items Sold | 20,016 | 20,000 | +0.1% |
| Sessions | 366,951 | 480,000 | -23.6% |
| New Customers | 1,630 | 3,000 | -45.7% |
| Returning Customers | 7,125 | 5,700 | +25.0% |
| STORE PERFORMANCE | |||
| Conversion Rate | 2.1% | 2.2% | -5.3% |
| Items Per Order | 2.27 | 1.45 | +56.9% |
| Average Order Value | $157 | $85 | +85.3% |
| Cost Per Visit | - | $0.41 | -100.0% |
| Revenue Per Visit | $3.76 | $2.43 | +54.6% |
| Cost Per Acquisition | - | $65 | -100.0% |
| ADVERTISING | |||
| Facebook Ad Spend | - | $155,000 | -100.0% |
| Google Ad Spend | - | $22,000 | -100.0% |
| TikTok Ad Spend | - | $12,000 | -100.0% |
| Other Ad Spend | - | $2,000 | -100.0% |
| Fixed Advertising | - | $5,400 | -100.0% |
| Total Advertising | - | $196,400 | -100.0% |
| MER (Marketing Efficiency Ratio) | - | 5.94x | -100.0% |
| VARIABLE COGS & FULFILMENT | |||
| Product Cost | $307,093 | $430,000 | -28.6% |
| Shipping Cost | - | $124,000 | -100.0% |
| Pick Pack (3PL) | - | $15,000 | -100.0% |
| Packaging | - | $6,000 | -100.0% |
| Transaction Fees | - | $16,000 | -100.0% |
| Merchant Fees | - | $24,000 | -100.0% |
| Total Variable Costs | $307,093 | $615,000 | -50.1% |
| VCR (Variable Cost Ratio) | 22.3% | 52.7% | -57.8% |
| FIXED COSTS | |||
| Salaries & Contractors | - | $195,000 | -100.0% |
| Subscriptions & Software | - | $8,500 | -100.0% |
| Office & Operating Exp | - | $11,000 | -100.0% |
| Rent (period accrual) | $101,695 | $101,695 | +0.0% |
| Total Fixed Costs | $101,695 | $316,195 | -67.8% |
| FCR (Fixed Cost Ratio) | 7.4% | 27.1% | -72.8% |
| TOTAL EXPENSES | $408,788 | $1,127,595 | -63.7% |
| PROFIT | $862,384 | -$85,595 | -1107.5% |
| Profit % | 62.5% | -7.3% | -952.3% |
| Sitewide ROAS | - | 5.94x | -100.0% |
| Line item | Mar 2026 (full month) | Budget | Var % |
|---|---|---|---|
| REVENUE | |||
| Revenue AUD | $1,188,590 | $720,000 | +65.1% |
| Revenue USD (AUD eq) | $99,660 | $110,000 | -9.4% |
| Revenue NZD (AUD eq) | $30,780 | $75,000 | -59.0% |
| Revenue Other | $15,451 | $12,000 | +28.8% |
| Revenue Stores | $172,517 | $250,000 | -31.0% |
| Revenue Total | $1,506,997 | $1,167,000 | +29.1% |
| GST collected | $120,452 | $125,000 | -3.6% |
| Revenue Ex GST | $1,386,546 | $1,042,000 | +33.1% |
| SALES STATS | |||
| Store Orders | 1,322 | 3,300 | -59.9% |
| Online Orders | 9,059 | 10,500 | -13.7% |
| Items Sold | 22,425 | 20,000 | +12.1% |
| Sessions | 482,469 | 480,000 | +0.5% |
| New Customers | 1,831 | 3,000 | -39.0% |
| Returning Customers | 8,500 | 5,700 | +49.1% |
| STORE PERFORMANCE | |||
| Conversion Rate | 1.9% | 2.2% | -14.2% |
| Items Per Order | 2.16 | 1.45 | +49.1% |
| Average Order Value | $145 | $85 | +71.7% |
| Cost Per Visit | - | $0.41 | -100.0% |
| Revenue Per Visit | $3.12 | $2.43 | +28.5% |
| Cost Per Acquisition | - | $65 | -100.0% |
| ADVERTISING | |||
| Facebook Ad Spend | - | $155,000 | -100.0% |
| Google Ad Spend | - | $22,000 | -100.0% |
| TikTok Ad Spend | - | $12,000 | -100.0% |
| Other Ad Spend | - | $2,000 | -100.0% |
| Fixed Advertising | - | $5,400 | -100.0% |
| Total Advertising | - | $196,400 | -100.0% |
| MER (Marketing Efficiency Ratio) | - | 5.94x | -100.0% |
| VARIABLE COGS & FULFILMENT | |||
| Product Cost | $340,756 | $430,000 | -20.8% |
| Shipping Cost | - | $124,000 | -100.0% |
| Pick Pack (3PL) | - | $15,000 | -100.0% |
| Packaging | - | $6,000 | -100.0% |
| Transaction Fees | - | $16,000 | -100.0% |
| Merchant Fees | - | $24,000 | -100.0% |
| Total Variable Costs | $340,756 | $615,000 | -44.6% |
| VCR (Variable Cost Ratio) | 22.6% | 52.7% | -57.1% |
| FIXED COSTS | |||
| Salaries & Contractors | - | $195,000 | -100.0% |
| Subscriptions & Software | - | $8,500 | -100.0% |
| Office & Operating Exp | - | $11,000 | -100.0% |
| Rent (period accrual) | $101,695 | $101,695 | +0.0% |
| Total Fixed Costs | $101,695 | $316,195 | -67.8% |
| FCR (Fixed Cost Ratio) | 6.7% | 27.1% | -75.1% |
| TOTAL EXPENSES | $442,451 | $1,127,595 | -60.8% |
| PROFIT | $944,095 | -$85,595 | -1203.0% |
| Profit % | 62.6% | -7.3% | -954.1% |
| Sitewide ROAS | - | 5.94x | -100.0% |
| Line item | Feb 2026 (full month) | Budget | Var % |
|---|---|---|---|
| REVENUE | |||
| Revenue AUD | $517,477 | $720,000 | -28.1% |
| Revenue USD (AUD eq) | $16,456 | $110,000 | -85.0% |
| Revenue NZD (AUD eq) | $7,678 | $75,000 | -89.8% |
| Revenue Other | $7,668 | $12,000 | -36.1% |
| Revenue Stores | $168,811 | $250,000 | -32.5% |
| Revenue Total | $718,089 | $1,167,000 | -38.5% |
| GST collected | $61,237 | $125,000 | -51.0% |
| Revenue Ex GST | $656,852 | $1,042,000 | -37.0% |
| SALES STATS | |||
| Store Orders | 984 | 3,300 | -70.2% |
| Online Orders | 3,475 | 10,500 | -66.9% |
| Items Sold | 10,269 | 20,000 | -48.7% |
| Sessions | 87,939 | 480,000 | -81.7% |
| New Customers | 550 | 3,000 | -81.7% |
| Returning Customers | 3,878 | 5,700 | -32.0% |
| STORE PERFORMANCE | |||
| Conversion Rate | 4.0% | 2.2% | +80.6% |
| Items Per Order | 2.30 | 1.45 | +58.9% |
| Average Order Value | $161 | $85 | +90.4% |
| Cost Per Visit | - | $0.41 | -100.0% |
| Revenue Per Visit | $8.17 | $2.43 | +235.9% |
| Cost Per Acquisition | - | $65 | -100.0% |
| ADVERTISING | |||
| Facebook Ad Spend | - | $155,000 | -100.0% |
| Google Ad Spend | - | $22,000 | -100.0% |
| TikTok Ad Spend | - | $12,000 | -100.0% |
| Other Ad Spend | - | $2,000 | -100.0% |
| Fixed Advertising | - | $5,400 | -100.0% |
| Total Advertising | - | $196,400 | -100.0% |
| MER (Marketing Efficiency Ratio) | - | 5.94x | -100.0% |
| VARIABLE COGS & FULFILMENT | |||
| Product Cost | $148,618 | $430,000 | -65.4% |
| Shipping Cost | - | $124,000 | -100.0% |
| Pick Pack (3PL) | - | $15,000 | -100.0% |
| Packaging | - | $6,000 | -100.0% |
| Transaction Fees | - | $16,000 | -100.0% |
| Merchant Fees | - | $24,000 | -100.0% |
| Total Variable Costs | $148,618 | $615,000 | -75.8% |
| VCR (Variable Cost Ratio) | 20.7% | 52.7% | -60.7% |
| FIXED COSTS | |||
| Salaries & Contractors | - | $195,000 | -100.0% |
| Subscriptions & Software | - | $8,500 | -100.0% |
| Office & Operating Exp | - | $11,000 | -100.0% |
| Rent (period accrual) | $101,695 | $101,695 | +0.0% |
| Total Fixed Costs | $101,695 | $316,195 | -67.8% |
| FCR (Fixed Cost Ratio) | 14.2% | 27.1% | -47.7% |
| TOTAL EXPENSES | $250,313 | $1,127,595 | -77.8% |
| PROFIT | $406,540 | -$85,595 | -575.0% |
| Profit % | 56.6% | -7.3% | -871.9% |
| Sitewide ROAS | - | 5.94x | -100.0% |